Thursday, March 27, 2008

Nancy Drew History


Because lets face it: Nancy Drew is a part of everyone's childhood.

For over 75 years, Nancy Drew has trailblazed through generations, her enduring and forever timeless quality a huge part of her appeal. She endured through the depression era of the 1930's and the war-torn 1940's when many other series were discontinued and waned in popularity. There are many factors that have led to the success of Nancy.
In the beginning she was just a name, just a few pages of plot at the hands of creator, Edward Stratemeyer and his Stratemeyer Syndicate. She debuted at a time when girls were ready for something different--something that gave them higher ideals. Nancy was the embodiment of independence, pluck, and intelligence and that was what many little girls craved to be like and to emulate.
It was Mildred A. Wirt Benson, who breathed such a fiesty spirit into Nancy's character. Mildred wrote 23 of the original 30 Nancy Drew Mystery Stories. It was this characterization that helped make Nancy an instant hit. The Stratemeyer Syndicate's devotion to the series over the years under the reigns of Harriet Stratemeyer Adams helped to keep the series alive and on store shelves for each succeeding generation of girls and boys. Nancy was always Harriet's favorite. Harriet's dedication to the series helped tremendously in ensuring that Nancy is still around today and likely will be for many years to come.
The original publishers, Grosset & Dunlap, played a huge role in the success of Nancy Drew. From their marketing strategies to their many salesmen, they kept the series in widespread distribution so that children from all around the country and later in foreign countries could discover Nancy's exciting world.
It was Grosset & Dunlap who helped choose the original artist, Russell H. Tandy, to illustrate the series. His illustrations have been a huge factor in Nancy's success. They were sophisticated and classy. They brought to life the character of Nancy very memorably and no doubt helped sales as children were attracted to the glamorous covers.
Each succeeding generation of women and men who read the books as children, have passed them down to siblings, to children, to grandchildren and have kept alive the memories of reading Nancy as a child. Nostalgia plays a large factor in the continuing success of the series, which is still published today by Simon & Schuster, who helped bring Nancy Drew into the modern era.

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